Double Barrel Chief Brand Officer Ann Skalski desires your marijuana to be
August 12, 2019 3 minutes reviewed Opinions shared by Entrepreneur factors are their very own.
After a profession in vogue covering over 20 years, branding master Ann Skalski started to question if it was time to make an adjustment. Marijuana was a sector she was attracted to both directly and also properly, so when execs at Double Barrel, the globe’s very first double chamber oil vaporizer, called Skalaski was captivated.
“I constantly desired that I had an extra civil or appropriate means of eating this blossom, something that measured up to the various other points that I would certainly have in my area or on my cabinet,” she states. Dual Barrel was simply that: Two barrels are established atop a fashionable knuckle ring, permitting customers to breathe in 2 various pressures of vape simultaneously.Related: 5 Things I Learned In Fashion That I’ve Carried Into the Cannabis Business
“I really did not always recognize the item or what it did in the beginning look,” she states, “yet the layout was so exciting I needed to recognize even more!”
Skalski is currently Double Barrel’s Chief Brand Officer. Right here’s what she’s found out because she obtained there.High Couture Previously Vice President of Creative
Services at Saks Fifth Avenue, Skalski was induced to be the face of Double Barrel (the developer chooses to continue to be confidential), as well as the imaginative lead in item advancement as well as marketing agency.One of her very first top priorities was to specify the brand name’s special setting in the marijuana area. She was right away attracted to the concept of Double Barrel as not just a vape yet additionally an accessory.I wear mine around my neck often or I’ll also match the knuckle and also blend gadget. “Both a style and also social statement.Related: Listen: Biggie’s Son CJ Wallace Talks About His New Brand Think BIG An additional crucial brand name differentiator is the power that the item essentially places in the hands of the customer, permitting her to”match as well as blend”the oils. This is a touch
factor that Skalski thinks is crucial to the brand name’s success.” If you’re caring for the customers, you are caring for the brand name.”Product positioning Making use of her previous experience, she searched for partners that would certainly” interrupt a classification” and also”touch a brand-new target market. She transformed to renowned jewelry expert Gerard Alexander of Saint Jewels
to develop The Diamond Double Barrel. It is dirtied with 180 grams of strong white gold and also over 3,000 21-carat rubies. All for the sensible rate of$100,000. The Diamond Double Barrel shows up on Russel Brand’s hand in the HBO’s program Ballers, and also it likewise won the focus of some design influencers.Ready to go large While presently readily available in dispensaries throughout California and also Illinois, Double Barrel has strategies to market their item throughout the remainder of the United States and also overseas.When asked what is called for of a leader in brand name approach, Skalski perseveres:”Be distinct,
be turbulent.”As well as certainly
, do it stylishly.