The Amazon founder revealed his thought process in a recent interview.
September 6, 2018 2 min read
Jeff Bezos is currently the richest person on earth. And just this week, Amazon was valued at $1 trillion. It’s clear Bezos didn’t get to this point in his career without having a certain skill for identifying and cultivating ideas that change the game.
In a recent interview with Forbes, Bezos laid out the thought process he goes through when deciding when to move forward with a new initiative.
“We have to have a differentiated idea. It can’t be a ‘me too’ offering,” he explained. “We’re gifted with some very large businesses we’ve built over time, and we can’t afford to put our energies into something that if it works, it’s still going to be small. … Even at substantial scale, it has to have good returns on capital.”
Then, Bezos added, once you do have a success, don’t rest on your laurels. “Friends congratulate me after a quarterly-earnings announcement and say, ‘Good job, great quarter,’” Bezos said, “and I’ll say, ‘Thank you, but that quarter was baked three years ago.’ I’m working on a quarter that’ll happen in 2021 right now.”