<aThe Digital Director for One of the World's Liquor Distillers Gives Her 3 Pillars for Content Strategy

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Pernod Ricard’s brand names consist of Absolut Vodka, Jameson Irish Whiskey, Havana Club, Chivas

Regal as well as Malibu.

November 26, 2019 1 minutes reviewed Opinions shared by Entrepreneur factors are their very own. On the 2nd episode

of Season 3 of The Rough Cut, Storyhunter founder Alex Ragir gos to downtown Manhattan for New York’s Advertising Week to meet with Kate Whitney, the supervisor of electronic for Pernod Ricard, the globe’s second-largest alcohol distiller. Its brand names consist of Absolut Vodka, Jameson Irish Whiskey, Havana Club, Chivas Regal as well as Malibu. Ragir and also Whitney talk about the relevance of credibility in today’s media saturated globe, the state of the electronic video clip market, the power of brand name commitment as well as the 3 columns of Absolut Vodka’s material strategy.You can capture up on previous episodes of The Rough Cut at Storyhunter’s Video Strategist Blog or have a look at the complete meeting with Kate Whitney on Apple Podcasts or Spotify.

Connected: Hershey’s Head of Media Talks Leveraging Data to Create Content

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