Testing Fast And Cheap: A Designer’s Guide To UX Research. Part 1.

Introduction: defining goals, picking the right method, and planning the experiment.

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Qualitative methods

Quantitative methods

Hallway testing

Focus groups

Parallel running (aka split testing aka A/B testing)

Define the right questions before starting the research

Start small

Plan ahead

Outcome Delivery

Use your results

Managers

Fellow designers

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