marketing agency Podcast with Rita McGrath
Podcast Transcript Today
on the Duct Tape marketing agency Podcast, I take a seat with globally-recognized specialist on approach, development and also advancement Rita McGrath. McGrath is a teacher at Columbia Business School as well as guides the preferred Leading Strategic Growth as well as Change program. Furthermore, she deals with management at international brand names, aiding them to tactically browse with interruption as well as inflection factors. She is the writer of a variety of very popular organisation publications, consisting of Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Today on the podcast, she speaks about inflection factors that might be hiding in the darkness around your organisation, shares some instances of various other organisations that have actually grown in spite of interruption, and also supplies workable actions to aid you do the very same.
Concerns I ask Rita McGrath:
- What is an inflection factor?
- Just how do you identify an inflection factor?
- Do smaller sized companies have a benefit when it concerns weathering disturbance?
What you’ll discover if you offer a pay attention:
- How to utilize little wagers to obtain understandings right into what may be altering in your globe.
- What sectors McGrath views as scheduling for disturbance.
- What inflection factor cross all markets, that every service needs to know.
Secret takeaways from the episode and also even more concerning Rita McGrath:
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