SEL 20200731

Early indications are that it’s unlikely that the July Stop Hate for Profit boycott of Facebook Ads had a significant impact on the company’s revenues or policies.

Facebook has made some concessions but also defended itself against claims that it profits from hate speech and privately bet that it can outlast the boycott. 

Data from ad management platform Madgicx suggests that aggregate ad spending on Facebook actually increased during July. It said, “in the last 10 days of July, we’ve seen a daily average of $3.94 million, higher than the $3.66 million the last 10 days of June.” The company added that it has seen advertiser growth since the end of May.

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