SEL 20200406

Good morning, we hope you’re taking care of yourself.

We are all managing and processing these times in different ways, but before we get to the news, I wanted to call out today’s Mindful Moment (below) sent in by Allison Chaney, chief digital training officer at Boot Camp Digital. Breathing exercises are excellent, but so is busting a move. Thanks for sharing, Allison. 

If you have been shying away from using structured data in JavaScript, shy away no more. 

Google has provided advice on generating structured data with JavaScript using Google Tag Manager or custom JavaScript. 

And a reminder, as of today, Google no longer supports data-vocabulary,org structured data for rich results. It’s time to switch to schema if you want that content to remain eligible for rich results. 

Like Google My Business, Facebook has now rolled out new ways for businesses to communicate hours and service updates related to COVID-19 on a Temporary Service Changes page in Page Settings. The updates will appear in several spots across Facebook

Amazon is likely postponing Prime Day until at least August, Reuters reported Friday (link below in What we’re reading). The company’s logistics have been severely strained by the surge in demand for household items. The delay is yet another disruption for merchants as well who count on Prime Day to drive sales the slower summer doldrums of July. 

In the meantime, Amazon has rolled out discovery targeting for Sponsored Display ads. Sellers can now use these ads for more than retargeting people who viewed their product detail pages. With the new product targeting for Sponsored Display ads, advertisers can target people viewing similar or complementary products. It’s available now to U.S. merchants via Seller Central. 

Keep reading for a Pro Tip form Aaron Levy on evaluating your campaign automation during this time. 

Take care,

Ginny Marvin
Editor-In-Chief

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