SEL 20200401

Good morning, are you seeing desktop click share increasing? 

Desktop search is popping during the work-from-home surge. That was among the interesting insights shared by Microsoft Advertising during its annual agency partner event, held virtually yesterday. Advertisers can take advantage of share of voice opportunities during this time, but should also consider customer journeys are likely to be longer, said Microsoft Advertising’s corporate VP Rik van der Kooi, who also shared vertical-specific insights. 

In talking retail, van der Kooi says we should expect the online shift in shopping to remain permanent to some extent. Yet, one thing has become abundantly clear during this time, e-commerce functions only as well as its underlying infrastructure. The challenges Amazon FBA sellers are experiencing during this time highlight broader vulnerabilities in the e-commerce ecosystem. Merchants have been scrambling to adjust, not just their marketing agency, but their entire operations. 

Coronavirus isn’t mentioned specifically, but yesterday, Google Ads updated the sensitive events section of its inappropriate content ads policy to include “public health emergency.” We can count this as the official banning of coronavirus-related keywords.The new language is significantly more comprehensive than the previous version with many more examples of content violations. 

Google has confirmed it has made changes to ad rep support for small and mid-sized agency partners. We know some agencies have already been told they will be losing their dedicated agency reps. Let us know if your agency has heard the same: gmarvin@thirddoormedia.com

For SEO Companys just getting into coding, it can be hard to figure out where to begin. In a 101 look, Detlef Johnson walks through understanding source code, compressed code and compiled code as part of his SEO Company for developer series. 

Today at 2 p.m. ET, Michelle Morgan, Matt van Wagner, Brad Geddes and I will be discussing PPC on Live with Search Engine Land. The first 50 to sign up will be able to join live, and then we’ll post the full video for everyone to watch. 

Keep reading for a Pro Tip about the Q&A social network Quora and more. 

Take care,

Ginny Marvin
Editor-In-Chief

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