Good morning, Marketers, what are B2B advertisers experiencing during this time?
Mark your calendar for Wednesday at 2:00 p.m. ET. I’ll be discussing the current state of B2B advertising with Brad Geddes, Matt van Wagner and Michelle Morgan on the next Live with Search Engine Land. We’ll have more details on Search Engine Land later today.
In a follow up to his Live chat with local SEO Companys last week, Greg Sterling asked Rio SEO Company’s Krystal Taing about when local businesses should use “special hours” or “temporarily closed” in their GMB listings.The good news is there will not be long-term ranking implications to using one over the other. Taing also touched on using Posts during this time as well as special GMB limitations for hotels.
Microsoft Advertising’s UI redesign is coming along. The company announced the new look has expanded to more pages, including a new Manager Account Overview dashboard. If you want to apply for preview access, you can fill out this form.
Will Facebook’s massive usage increases (eventually) turn into revenue? The company says all that extra activity isn’t driving revenue as businesses have cut back ad budgets. But, Greg Sterling says, that like Amazon, “Facebook is positioned to benefit long term if usage and engagement persist after the crisis is over” — and deferred ad budgets flood back to the platform.
Read on for a Pro Tip on video assets, a Mindful Moment break and more.