SEL 20200325

“With normal 404s, 301 redirecting them to working URLs is a good solution. But a page without content is a soft 404, even if it shows a 200 OK status,” explains Brian Harnish of  Bruce Clay, Inc. “In Screaming Frog, default word count reflects every single word on the page, not just the main content area. You must use Excel to determine ‘no content’ after exporting your crawl data.”

“Create a column in Excel next to Screaming Frog’s standard word count, and subtract the total word count of your headers and footers (any sidebars, other text, etc.) from the total word count displayed. This method is more reliable but time-consuming to manually examine your pages to find physical text content.”

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