SEL 20200319

“Ask your customer service team and your sales team what kind of questions your customers and potential customers have,” explains SMX West speaker Ashley Segura of TopHatRank. “They are the ones directly talking to customers and potential customers all day long. You’ll want to include the most commonly asked questions and answers that address any fears, concerns, hesitations, complaints and any negative sentiment reported to other teams from customers. Addressing this first will avoid any upset customer issue post-sale. If you don’t have resources like customer service or sales teams, send your content to a family member and see what kind of questions they have.”

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