Pendler- Daily commute cab service| UX Case Study

seo company

Traveling daily to work on trains and buses does not seem a good option, as it can get so crowded and suffocating. And taking up expensive cab services will surely dig a big hole in your pocket.

Commuting daily from home to office and office to home is very tiring, especially if it takes 1.5 hours to 2 hours on one side of travel. So, at Urban Pendler we came up with a solution to have buses and cars for daily office commuters at reasonable prices.

Our app is the perfect platform that will let you discover different cabs, buses, and routes available, and lets you book your pendler ride. Our app will let you track pendler on real-time and makes sure you commute to your office pleasantly and hustle- free.

The targeted users for this app are daily commuters, i.e users who will travel daily to the same place.

First step — to hit the ground running by establishing what was known about the issue, what wasn’t, and making assumptions. Competitive analysis plays a very important role, as it helps to see how your competitors are targeting the audience with their product or service. Lots of research was done how apps similar to this works and provide services to their customers.

Photo by Helloquence on Unsplash

Good UX requires that all information is logical and within reach. The organization and division of content should be such that users can find everything when they need it. An IA of this app has been created to gain more of a technical understanding of how the system worked.

IA of the app

The main user flow of the application is as follows:

  1. Entering a pickup and drop location
  2. Choosing a suitable ride time from various route options
  3. Selecting the number of seats (1/2) to be booked
  4. Confirming the method of payment and making payment
  5. Vehicle information while the ride is on its way

Wireframes are created to understand the basic structure of an app before UI Design. Rough UI sketches are made to represent the content, information and basic layouts.

Lo-Fi Wire-frame

Rough Sketches

The major design decisions that I took to make sure that users will have a smooth experience using this Application.

Onboarding

As soon as the app is launched, after the launch, the app shows the Intro screens which helps the user get familiar with the basic usage of the app and how it works. The user can also make a decision if he/she wants to skip the intro and go for registration or login directly.

Onboarding screens

Menu

The menu has been kept simple with necessary details shown which highlights the user profile, name, and mobile number. The options in the menu are easily understandable.

Ride Select

Being one of the most important parts of the flow, this screen must show the following:

  • Pickup time from the location
  • Date, day of the ride
  • Estimated time of reaching the destination location
Ride select screen

Now, one question arises, “how does one cancel the ride search mid-way?”

Instead of introducing a new ‘cancel’ button, it’s better to transform the hamburger menu into the back arrow. This makes canceling easy.

Ride Await

After the booking is completed, the user can live track the vehicle 30 mins before the pickup time. Here the information card will have all the essential details- like vehicle number, the arrival time of the vehicle, and also call option.

Ride await screen

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO