Whether you’re looking to hire, market to or collaborate with women, this quick-hitting advice might be able to help.
January 11, 2019 1 min read
“Collaboration is the new competition.” That’s what Kathleen Griffith said when asked at Entrepreneur LIVE! about how women view the workplace. Women can be more open to sharing their experiences, either in person or over social media, allowing them to stay connected and work through difficult problems cohesively.
At the same time, Griffith says more women than ever distrust brands. As a result, if you plan on trying to sell or market to women, you’re going to have to reach them directly, potentially product by product, and earn their trust. Again, women are willing to share their experiences, and you don’t want one bad review to turn into an avalanche.
Click play to hear Griffith expand on these points and give advice to women who are starting out as entrepreneurs, trying to find balance in the business world.