Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of every kind.
Voice search radically changes the way results are provided to consumers. Unlike traditional web-based search, where many results are displayed as a list — encouraging exploration, engagement, and choice — voice search is all about the one best answer. This means the pressure has never been greater to get your house in order, to optimize correctly and to employ every option you can to secure an engine’s trust
In this white paper, Yext breaks down the world of voice search. Find out how it impacts your business, the customer journey, and much more.