If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing agency tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates.
This guide from SharpSpring is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way.