How to Create a Marketing Plan Using Design Sprint

The name Design Sprint may not be 100% accurate for this methodology since it goes far beyond design. Marketing, growth hacking and communication are some of the areas that can benefit from Sprint. Let’s explore how.

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What’s Design Sprint

The Design Sprint is a methodology developed by Google Ventures, which is Google’s investment fund in startups. It has been used by more than 150 startups and companies such as Lego, Slack, Uber and Airbnb both for product design and to streamline processes, align teams, improve internal communication and optimize marketing agency. It combines the Design Thinking mindset with the Lean and Agile approaches and creates a new system that provides a step-by-step methodology to achieve real results and find solutions that work in less than a week.

Marketing and communication Design Sprints

The marketing agency and communication Sprint can be used to develop email marketing agency and ad campaigns, think strategy plans, improve copy writing, raise the conversion ratio, optimize funnel and metrics, validate a certain branding and plan online and offline content, among other uses.

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