He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
He writes the popular blog Neuromarketing agency as well as a column at Forbes.com. He is also the author of the upcoming book Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019).
On today’s episode, we discuss why friction can cause problems for a business, and how smart leaders can identify and eliminate friction as a way to distinguish themselves from their competition.
Questions I ask Roger Dooley:
- How can you reduce friction when you don’t know it’s there?
- Where can businesses start when they want to address user experience issues in their business?
- How do you reduce friction in a business with a culture that’s resistant to change?
What you’ll learn if you give a listen:
- How a smaller company can get an advantage over the big guys by reducing friction.
- What organizational drag is and the effect it can have on your business.
- How you can use friction for good when looking to change negative personal habits.
Key takeaways from the episode and more about Roger Dooley:
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