User research is conducted so as to understand users’ characteristics, aims, and behaviors towards achieving these aims. Its purpose is to produce designs that improve their working practices and lives. User research also involves the continuous evaluation of the impact of designs on the users, not only during the design and development phase but after long-term use, too.
To conduct user research, a multidisciplinary team may employ both observational and experimental methodologies. Such a team will use these in hopes of forming a complete understanding of the users’ requirements in the context in which they might use a product or service. Most systems have a complexity that increases with the diversity of potential users, aims, and contexts of use. Because of this, a full understanding of design requirements is unlikely to be captured successfully at the initial stages. Thus, the iterative and continuous application of user research methodologies is critical to the success of the development process.
TYPE of User Research
There are two types, Qualitative and Non- Qualitative.
Ethnographic studies, Scenarios, Personas, Groups, Prototyping, Visual Presentation Methods, etc…
Real-time Surveys, Motional Tracking, Controlled laboratory or field testing
Why User Research..?
Good user research will make Spotlight on the important things to user and uncover there experience and pain point they facing in there daily life. Basically, it’s used t understand the emotions, feelings, needs, and Struggles, etc… without understanding this, you won’t able to deliver the great user experience.
Empathy in User Research.
It’s an important one in User-Centric Design or any other words to represents. Empathy means putting aside your own assumptions to see things from someone else’s perspective.
Put the user in the first place to understand the process and what they’re trying to achieve, which one makes there life simple and easier.
All start with the Interview and 3W Questions.
1. Why are we achieving a certain goal?
2. How are we going to achieve this goal?
3. What’s the outcome of achieving this goal?
1. Make a personal connection with your user.
2. Try to ask open-ended questions to the user.
3. Observe the Emotional feeling when they explaining their experience.
4. Analysis all the interview answer and try to make a pattern in your research phase.
Team up for Brainstorm Session.
Bring your team into user research share your research ideas and submit for review with different stakeholders in your organization and create a brainstorming session with your team. When you get your team on your side, it makes the process of building a product together with a smoother one where there is less room for conflicts and misunderstandings further down the line.
While user research informs design, it doesn’t immediately provide solutions to problems. There needs to be an exploration of ideas and design iterations before those solutions are reached.
There are different problems and projects, we have various methods are used to approach the solution for the problems.
Once the user research is done with your Team & Stakeholders, get them feedbacks and used that for next process…. “Personas” and “User Scenarios”. With the help of the research phase now you can create a persona for your project or product.
A persona, in user-centered design and marketing agency, is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.
“ Great UX needs, great User Research “