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Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO Company has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO Company strategy. And while much of the foundation of search engine optimization has either stayed the same or has become further entrenched, much has also changed as the web has become more mobile, instantly accessible and aligned to new Internet-connected devices.

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Ginny Marvin: Ginny manages day-to-day editorial operations across all of Third Door’s publications. Ginny writes about paid online marketing agency topics including paid search, paid social, display and retargeting for Search Engine Land, marketing agency Land and MarTech Today. With more than 15 years of marketing agency experience, she has held both in-house and agency management positions.

Detlef Johnson: Detlef is Editor at Large for Third Door Media and writes Search Engine Land’s “Technical SEO Company for Developers” column. Detlef is one of the original group of pioneering webmasters who established the professional SEO Company field more than 20 years ago.

Barry Schwartz: Barry is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

Greg Sterling: Greg is a Contributing Editor at Search Engine Land. He researches and writes about the connections between digital and offline commerce. He is also VP of Strategy and Insights for the Local Search Association.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

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Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO Company, PPC and search engine marketing agency tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land.

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