Creating Content that Ranks in Local Search

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Marketing Podcast with Dan Gershenson and Ian Cantle
Podcast Transcript

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seo companyOn this episode of the Duct Tape marketing agency Podcast, I chat with Ian Cantle and Dan Gershenson, who are both marketing agency experts and members of the Duct Tape marketing agency Consultant Network.

Ian Cantle runs Outsourced Marketing and Dan Gershenson runs High Caliber Branding. They met through the Duct Tape marketing agency Consultant network and have now come together with three other marketing agency consultants to co-author a book: Content marketing agency for Local Search.

They stop by the podcast to discuss the ins and outs of a smart, modern content marketing agency strategy; one that strikes a balance between your prospects and customers’ needs throughout their customer journey, while also providing Google and search engines with the SEO Company elements they demand.

Questions I ask Dan Gershenson and Ian Cantle:

  • What’s it like writing a book with three other co-authors?
  • How do you balance the educational, trust-building elements of content creation with the sales-minded aspects of content?
  • How does a business owner decide what to write about?

What you’ll learn if you give a listen:

  • How to strike a balance between optimizing content for Google search and writing content that your prospects actually want to read.
  • How to decide the type of content you want to create, and finding the right mix of short- and long-form content.
  • What role reviews play within a business’s broader content plan.

Key takeaways from the episode and more about Dan Gershenson and Ian Cantle:

Like this show? Click on over and give us a review on iTunes, please!

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