“I don’t know why people are reinventing the wheel,” said Martin Splitt, search developer advocate for Google, during our crawling and indexing session of Live with Search Engine Land. As more and more techniques are developed to provide SEO Companys and webmasters with flexible solutions to existing problems, Splitt worries that relying on these workarounds, instead of sticking to the basics, can end up hurting a site’s organic visibility.
“We have a working mechanism to do links . . . so, why are we trying to recreate something worse than what we already have built-in?” Splitt said, expressing frustration over how some developers and SEO Companys are diverging from the standard HTML link in favor of fancier solutions, such as using buttons as links and forsaking the href attribute for onclick handlers. These techniques may create problems for web crawlers, which increases the likelihood that those crawlers skip your links.
Why we care. “Oftentimes, people are facing a relatively simple problem and then over-engineer a solution that seems to work, but then actually fails in certain cases and these cases usually involve crawlers,” Splitt said. When simple, widely accepted techniques already exist, site owners should opt for those solutions to ensure that their pages can get crawled and subsequently indexed and ranked. The more complex a workaround is, the higher the chances are that the technique will lead to unforeseen problems down the road.
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