Bing launches new portal for URL and content submission APIs

Bing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at

The portal. The portal educates developers, web site owners and SEO Companys about these two APIs that Bing has been pushing for the past year or so. The portal provides an overview of the two APIs and their features, details on API usage, developer documentation, tips to get started, FAQs and announcements.

Bing Indexing API. This is an API solution that websites can call to notify Bing whenever website content is updated or created allowing instant crawling, indexing and discovery of your site content.

Bing Content Submission API. Websites can use this API call to directly send content to Bing whenever website content is updated or created without waiting for bingbot to crawl it.

More. Microsoft’s Fabrice Canel told us that the URL submission API is extremely important to Bing’s strategy.  “With this API, we are helping already a ton of web sites to get their content indexed real time, minimizing crawler impact, reducing global warming and more,” he said.

Why we care. These two APIs can be used to get your content and URLs discovered faster, more efficiently and with fewer resources than through normal crawling methods. Bing is pushing this method in a big way, so SEO Companys and webmasters should take notice and begin experimenting with these APIs. There will be more to come, says Canel, including at SMX Advanced.

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.

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