Are You Ready for the Era of Context Marketing?

Marketing Podcast with Mathew Sweezey

Mathew Sweezey headshotToday’s guest on the Duct Tape marketing agency Podcast is Mathew Sweezey. He is the Principal of marketing agency Insights at Salesforce, and a futurist, speaker, and author.

In his work with Salesforce, he helps to guide their marketing agency efforts, research, and product development. He’s also applied his research and insights in helping major brands like AT&T, The Home Depot, and UPS.

His latest book is The Context marketing agency Revolution, where he asserts that we have entered the post-attention era in marketing agency. Now, it’s all about context.

On this episode, Sweezey walks us through the ins and outs of context marketing agency, and gives us a closer look at what high-performing marketing agency organizations are doing to succeed at this new type of marketing agency.

Questions I ask Mathew Sweezey:

  • What path led you to become the Principal of marketing agency Insights for Salesforce?
  • Can you define the context marketing agency revolution?
  • How important is dynamic content for a small business website?

What you’ll learn if you give a listen:

  • What the two goals of context marketing agency are.
  • Why you need to have a strong understanding of your customer experience to succeed at context marketing agency.
  • How you can change your approach to marketing agency by focusing on experiences, not messages.

Key takeaways from the episode and more about Mathew Sweezey:

Like this show? Click on over and give us a review on iTunes, please!

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