AMP to supports custom JavaScript with amp-script

Google announced Thursday that AMP will support custom JavaScript.

The announcement. The AMP Project team posted, “With ‘amp-script’, custom #JS can operate within AMP Documents,” and included a video showing it in practice.

A teaser. This is a teaser of what is to be announced at the upcoming AMP conference in Tokyo, Japan on April 17 and 18.

Malte Ubl, a principle engineer who works at Google mostly on the AMP project, will be giving the keynote at that event and joked, “Our Twitter account is stealing all the thunder from my keynote.”

Why we should care. JavaScript is not just one of the oldest languages for the web, it is almost one of the fastest growing. So now that AMP will support it, developers can more widely adopt AMP on their web applications and web sites.

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Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.

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