How To Run The Right Kind Of Research Study With The Double-Diamond Model

Product and design teams make a lot of decisions. Early on in the development of a product, they will be thinking about features — such as what the product should do, and how each feature should work. Later on, those decisions become more nuanced — such as ‘what should this button say? Each decision introduces an element of risk — if a bad decision is made, it will reduce the chance for the product to be successful.

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Posted in: UX